Short-form videos advance TikTok to dominate social media platforms. That has the other social media platforms nervous and starting to panic. The popularity of the short-form video has given TikTok an edge over the other platforms. Interestingly, the short-form video was how YouTube gained wide acceptance in its beginning. A … Continue reading “The Rise of TikTok”
STEP 01: ServiceFocus on creating a friendly, upbeat and unique customer experience. This will demonstrate that your company cares about quality products and/or services. Good service equals excellent word-of-mouth advertising because customers feel good about recommending their favourite brands to their friends and family. STEP 02: CommunityEngaging your clientele on … Continue reading “Four Ways to Increase Your Customer Base
And Improve Loyalty”
Tell a story about your product before directly giving a sales pitch is a very powerful sales tool. A common struggle for many companies is developing and creating engaging stories around their product or service. Customers buy a product because they see value in it. How are you creating value … Continue reading “Tell The Story Before Selling The Product”
Time To Invest, If You Can One of the first things many businesses did at the start of the pandemic was to cut back on marketing. That was understandable in the short term it could be an opportunity for you to rise above your competition! Like the slower tortoise overtaking … Continue reading “Marketing Your Business In The Pandemic”
If you run a small business, you need to know these Facebook advertising statistics and put them to work for you. For context, Facebook has a combined 3 billion active users! This includes the Facebook feed, Instagram, Facebook Audience Network, Messenger, Marketplace and Whatsapp! Your Customers Are On Facebook! The … Continue reading “5 Shocking Statistics About Facebook Advertising”
The first steps in any marketing strategy is finding the perfect customer. It’s important that you get a sense of basic information like gender, age, status, income, interests, etc. Unless you clearly define these basics, then you will literally be talking to strangers. Time and resources are obviously more effective … Continue reading “Finding The Perfect Customer For Your Business”
Another year has passed and your website has limped along showing some promise but you know it can perform better. It’s time to dig into the real results of your efforts and produce an annual digital marketing report! Both large and very small companies should do this exercise to get … Continue reading “Digital Marketing Report”
We’ve all heard the saying “You can’t please everyone”. The same is true in business. It’s rarely effective to go after everyone as a potential customer. So finding the answer to the question of “Who is your customer?” will help focus your marketing efforts and perhaps even the products you … Continue reading “Who is Your Customer? Take a Closer Look”
Where To Begin with Digital Advertising There are many different apps and websites to choose from to engage customers online. It can be difficult to determine how a small business can most effectively reach customers and develop a community. While there is always chatter about the “new app” or Google … Continue reading “How Do I Start to Engage Customers Online?”
What do you want to achieve in using social media for your business? Like any project, it’s always good to start with the end in mind which is why setting goals for social media are important. Knowing this from the beginning will shape what information gets posted. Simply put, pick three … Continue reading “Setting Goals For Social Media”